SAN DIEGO, CA, April 4, 2006– Healthy Kids’ Catalog®– a one-of-a-kind online catalog companyexclusively offering “Solutions That Foster Healthy Children™”, today announced the launch of its online storefront at www.healthykidscatalog.com. The catalog provides parents, teachers, physicians and other youth care givers with convenient, one-stop access to a wide assortment of resources to help kids eat nutritiously, get active and otherwise lead a healthy lifestyle. The company also publishes WEIGHT-WISE KIDS®, a free monthly electronic newsletter that “serves up” youth-specific healthy living advice, information, news, and resources.
The kid-friendly healthy living products offered by Healthy Kids' Catalog run the gamut; categories include Books/Literature for Children, Books/Literature for Care givers, Instructional/Educational Materials, Exercise Tools/Equipment, Sports Gear, Health-Promoting Toys/Games, Nutrition, Fitness, and Healthy Living.
eDiets.com, Inc. (NASDAQ:DIET) Chief Nutritionist Susan Burke, MS, RD, LD/N, CDE, notes, “Finding youth oriented products that promote a healthy lifestyle can often be a time consuming, hit or miss proposition. The Healthy Kids’ Catalog will go a long way in helping care givers and health industry professionals easily source an assortment of quality products suitable for helping children achieve and maintain a healthy weight. I, for one, applaud this long overdue resource.” Fitness expert Raphael Calzadilla, B.A., CPT, ACE, concurs, having noted, “Healthy Kids' Catalog's sound product offerings can effectively help children struggling with a weight problem get on a healthy track, as well as motivate those within a healthy weight range to continue making smart lifestyle choices."
The San Diego-based company is co-founded by Merilee A. Kern, weight-loss industry veteran, child health advocate and author of the healthy living-themed fictional children’s book, “It’s Not Your Fault That You’re Overweight - A Story of Enlightenment, Empowerment and Accomplishment for Overweight and Obese Kids” (www.notfault.com), who serves as CEO.
“As a health conscious parent of two young children, I’ve found it extremely time consuming and cumbersome to find healthy living resources that are of specific use by, and benefit to, children – particularly those that are affordable and do not involve ingestibles of any kind,” said Kern. “Through my research, I’ve learned that, despite the escalating incidence of childhood obesity, far too many sound youth-oriented weight management products are flying under the marketplace radar, relatively unknown. This online catalog in which such products have been aggregated allows care givers to easily access a myriad of top-quality healthy living solutions with ease.”
Kern continues, “To achieve and maintain good health, children must be enabled to make wise lifestyle choices by being equipped to do so. By making health and fitness fun and easy, the products offered in this catalog all serve to improve kids’ diet and physical fitness as well as motivate them to get – and stay – on a healthy track for the long-term.”
To celebrate the launch of Healthy Kids’ Catalog, through April 30 all orders over $50.00 (before tax and s/h) will receive a free copy of Kern’s groundbreaking fictional children’s paperback, “It’sNot Your Fault That You’re Overweight - A Story of Enlightenment, Empowerment and Accomplishment for Overweight and Obese Kids”.
