BODY MECHANICS™, the World’s First Superhero Entertainment Brand Dedicated to Fighting Childhood Obesity, Now Available at HealthyKidsCatalog.com

HealthyKidsCatalog.com among a handful of carefully selected U.S. retailers authorized to sell this award winning children’s movie and DVD game 

SAN DIEGO, CA, January 29, 2007 – HealthyKidsCatalog.com – a one-of-a-kind online catalog company exclusively offering “Solutions That Foster Healthy Children,” today announced that the widely anticipated and highly touted BODY MECHANICS™, a new children’s property aimed at showing children that their bodies are ALIVE and the importance of a healthy lifestyle through an action adventure 2-disc set including a movie and interactive DVD game, is available through their electronic storefront located at www.HealthyKidsCatalog.com.

Based on the premise that children want to be entertained, not preached to, the Body Mechanics™ superheroes – the brainchild of the producer, writer, and director Tony Findlay - use fun and entertaining ways to tell the story of a war going on inside the body.  This classic storyline of good vs. evil unfolds with the heroic Body Mechanics™, a team of “good” guys such as Soolyn (Insulin) and Gluke (glucagon), working to fight The Evil Coalition of Harm and Disease.  They are a team of “bad” guys, responsible for the obesity crisis, that include Beetez II (diabetes 2) and Col Esterol (cholesterol).  As they watch, children learn the importance of proper diet and exercise in a highly compelling manner. 

“The Body Mechanics™ is one of the most imaginative and inspired methods of addressing the childhood obesity crisis I’ve seen,” said HealthyKidsCatalog.com CEO Merilee Kern, author of the award-winning fictional children’s book “Making Healthy Choices – A Story to Inspire Fit, Weight-Wise Kids.” “It’s a wonderful compliment our catalog, which carries a wide array of child health innovations and mainstream products that all serve to help kids eat nutritiously and live an active lifestyle. I’ve no doubt it will be very popular with our customers.”

The Body Mechanics™ is the recipient of three 2006 Parent to Parent Adding Wisdom Awards and was selected for their TOP 100 All Time Best Products 2006.  In addition, the Body Mechanics™ has received advanced praise from well-respected and trusted health experts such as Dr. Mehmet Oz, father and world-renowned cardiac surgeon, regular OPRAH Show guest, and founder of Health Corps, who explained, “I enjoyed the innovative and educational aspects of the Body Mechanics™, but more importantly, my kids loved the characters in the animated movie and began role playing the characters.  I knew the Body Mechanics™ had communicated the content effectively when my 6 year old began spraying me with cholesterol.”  He later said, “We’re addicted!” 

“HealthyKidsCatalog.com is a wonderful outlet for the Body Mechanics™ given our shared mission of improving the health and well-being of children relative to body weight.  I wholeheartedly endorse this unique catalog, which has made shopping for kids’ healthy living items an easy, convenient, one-stop experience.”

Healthy Kids’ Catalog provides parents, teachers, physicians and other youth care givers with one-stop access to a wide assortment of resources to help kids eat nutritiously, get active and otherwise lead a healthy lifestyle.  The kid-friendly healthy living products offered by Healthy Kids’ Catalog’s run the gamut; categories include Books/Literature for Children, Books/Literature for Care givers, Instructional/Educational Materials, Videos, Exercise Tools/Equipment, Sports Gear, Health-Promoting Toys/Games, Nutrition, Fitness,  Kitchen Appliances, Groups/Organizations and Healthy Living.  The company also publishes WEIGHT-WISE KIDS, a free monthly electronic newsletter that “serves up” youth-specific healthy living advice, information, news, and resources.

Those interested in purchasing the Body Mechanics™ or other healthy youth lifestyle products can do so at www.HealthyKidsCatalog.com.

About Healthy Kids’ Catalog

Established in 2006 and with corporate headquarters in San Diego, California, first and one-of-a-kind Healthy Kids’ Catalog (www.HealthyKidsCatalog.com) is dedicated to improving the state of kids’ health by offering a comprehensive line of top-quality “Solutions That Foster Healthy Children” from one convenient online destination. With Healthy Kids’ Catalog, parents, educators, physicians and other youth caregivers benefit from single-point access to a broad selection of kid-friendly healthy living resources, including toys, exercise equipment, sports gear, videos & DVDs, books, kitchen appliances and more. The company also publishes WEIGHT-WISE KIDS, a free monthly electronic newsletter that “serves up” youth-specific healthy living advice, information, news, and resources. 

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